Northfield, IL — Kraft Foods has met its goal to reduce its packaging by 150 million pounds two years ahead of schedule with a variety of lightweighting and material replacement efforts.

Reductions include:
~ Oscar Mayer Deli Creations packaging comes with 30 percent less paperboard, making it smaller and taking up less shelf space. The change is expected to cut out 1.2 million pounds of paperboard a year.
~ The packaging for Oreo Cakesters was reduced by 12 percent and now uses 100 percent recycled paperboard.
~ Packaging layers were removed from Milka chocolate bars in Europe (a change that will also be used in Latin America), cutting the product’s weight by 60 percent less weight and eliminating 5.7 million pounds of packaging a year.
~ A redesign of Kraft salad dressing bottles in Australia is expected to reduce their packaging by 100,000 pounds of plastic a year.
~ A redesign to the zipper on Kraft Natural Cheese bags has eliminated more than 1 million pounds of material a year.
~ Nabob have been replaced with composite paperboard, which weights 30 percent less, contains 50 percent recycled content and reduces packaging needs by 8.5 million pounds a year.

The possibilities of creating value by producing less.

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